The Product House introduces the Therapist Learning Community initiative to support spas amid COVID-19 difficulties
Leading companies in the spa and wellness industry in the Middle East have come together to support the community in the region. The Product House has developed a special program for therapists to gain online training and accreditation during this difficult time. Therapists from all spas in the region will have the opportunity to secure a place on an online training course where they can gain an internationally recognized qualification. This offer is free to support staff whose lives have been so severely affected.
As a collective, the Therapist Learning Community (TLC) course is offering spas the opportunity to reward one of their
therapists with a place on a BABTAC Training School course at The Product House. This four-day course, which starts on April 19, will be delivered online via audio conferencing to allow therapists and staff to continue practicing social distancing and only requires in-person attendance at the final exam at The Product House training facility. We have expanded this offering not only to our own spa partners, but to all spas at GCC in hopes that the entire community will benefit. Therapists can join the course online, or spa managers can nominate a member of their team who they feel deserves to attend.
Janette Watts, founder of The Product House, said:
“The current situation has had a temporary negative impact on the economy, the spa and wellness industry and the people
worldwide. Although it will take some time, energy and resources to get through this difficult time, we are committed to taking some small steps of positivity and kindness to give back to the wonderful spa and wellness community in this region. In that spirit, we are offering a small lifeline to the therapists at each spa, and we hope that these small steps will provide a glimmer of hope and enable the community to stand up and be strong.”
In these exceptional circumstances, BABTAC is sponsoring the accreditation of the awards by reducing the cost of certification. This initiative, which involves and is sponsored by some of the leading companies in the spa industry in the Middle East, has quickly developed into a multi-faceted project. The course is also sponsored by our partner Gharieni as a gesture of thanks to the industry. A video highlighting the course will also be filmed in the new Gharieni showroom at the Park Hyatt Dubai.
Sammy Gharieni, founder and CEO, commented:
“Special challenges require special measures, and as a company with a strong focus on innovation, we want to support innovative solutions to help and unite the industry in these difficult times. Especially with the current “social distancing”, we need to stay united and join forces for our beautiful industry.”
Spa Connectors is also part of the joint venture with The Product House and brings its expertise in training and developing people affected by the global Covid-19 pandemic.
Kathryn Moore, Founder and Managing Director of Spa Connectors, said:
“Our team has adapted some of our training modules from our renowned X Factor course to encourage an open mindset and give students the tools to improve their emotional wellbeing and promote positivity. It can be confusing to understand how to deal with change in these challenging times; our course, which guides students through emotional intelligence, will help to boost motivation and maintain social skills. We are honored to bring our expertise to this collaboration.”
Professional Beauty GCC is also supporting the initiative as a sponsor, helping to further support the industry in the region. Emma Baron, Deputy Managing Director of Professional Beauty GCC, the media partner supporting the initiative, comments:
“The core of our business is to support and raise industry standards in the beauty, hair and spa sector in the Middle East. In these unprecedented times, it is more important than ever to join forces to help those who need it most. Therapists in our industry are working tirelessly to make clients feel a little better – and now it’s their turn to be rewarded. The Product House has created a truly amazing opportunity for the spa industry at a time when morale needs to be boosted – and for that reason, we couldn’t be prouder to support this initiative.”
In this new climate, everyone in the industry is looking for ways to sustain their business while prioritizing the health and well-being of their employees and customers. This close-knit community leads to an exchange of ideas between companies, which in turn leads to a concerted effort to not only help each other, but to give back. By working with these industry leaders and with the support of BABTAC, we hope that therapists will use this difficult time as an opportunity to learn new skills, improve themselves and ultimately return to work ready to succeed.
Therapist LEARNING Community website: www.theproducthouse.biz/tlc/
Therapist LEARNING Community FAQ: www.theproducthouse.biz/tlc/faq
Link to the application form: https://form.jotform.com/200844185444051
ABOUT THE PRODUCT HOUSE
The Product House was founded in 2006 and continues to be a global leader in the spa, wellness and beauty industry. Our strong brand portfolio has grown to over 10 international, innovative, recognized and leading spa, wellness and beauty brands supporting hotels, investors, consultants, owners and spa directors across the industry. Our approach includes concept development phases, menu planning, training and merchandising modules and many other marketing support aspects. The Product House partners with over 100 hotels, mainly in the Middle East and surrounding areas. Our aim is to create turnkey spa, wellness and beauty marketing plans for each property, both before and after opening, to ensure that revenues increase.
WEBSITE: www.theproducthouse.biz
FACEBOOK: https://www.facebook.com/theproducthouse/
INSTAGRAM: https://www.instagram.com/theproducthouse/
LINKEDIN: https://www.linkedin.com/company/the-product-house-partnership/
ABOUT PROFESSIONAL BEAUTY
Professional Beauty is the leading magazine for the beauty, nail, hair and spa industry in the Gulf Cooperation Council, providing salons and spas with information to help them run their businesses more successfully. The editorials contain practical advice as well as information on products and treatments. Professional Beauty is dedicated to helping businesses in the beauty industry grow and expand. Each month it delivers a variety of content that clearly explains how the information provided helps readers run their salons or spas.
WEBSITE: www.professionalbeauty.ae
FACEBOOK: https://www.facebook.com/PBGCC
INSTAGRAM: https://www.instagram.com/pro_beautygcc/?hl=en
LINKEDIN: https://www.linkedin.com/in/professionalbeautygcc/
YOUTUBE: https://www.youtube.com/channel/UCyGRYY_RkwS_urlh7dnSVsg/
ABOUT SPA CONNECTORS
Founded in 2015 by Kathryn Moore, a recognized industry leader, the Spa Connectors team has more than 20 years of experience developing, operating and servicing leading spas, salons and clinics around the world. Our team is comprised of respected leaders, each with expertise in global, high-end spa and hospitality operations. Spa Connectors has worked with brands such as Hilton, Anantara, Jumeirah, Six Senses, InterContinental, Marriott, Steiner, MSC and many others. Our expertise includes the development and management of global clinics, spa and wellness brands as well as corporate level training, recruitment and management consultancy. Collectively, our team has supported several luxury spas, salons and clinics worldwide and has a deep understanding of what it takes to develop and maintain a successful spa, salon or clinic.
WEBSITE: www.spaconnectors.com
INSTAGRAM: www.instagram.com/ivory_aesthetics/
ABOUT GHARIENI
With almost 30 years of experience, the Gharieni Group is one of the world’s leading manufacturers of high-quality treatment beds and equipment for spa, beauty and wellness. Represented in more than 100 countries around the globe, luxury hotels, spas and resorts around the world rely on our exceptional “Made in Germany” products. Recognition by the industry as a prominent and respected manufacturer of professional products has led to continued dynamic growth. Our innovative concepts and designs have been widely recognized and rewarded with numerous awards and accolades. Currently, the Middle East showroom is located in the iconic Park Hyatt Hotel in Dubai.
WEBSITE: www.gharieni.com
FACEBOOK: http://www.facebook.com/gharienigroup
INSTAGRAM: http://www.instagram.com/gharienigroup
LINKEDIN: https://www.linkedin.com/company/gharienigroup
YOUTUBE: https://www.youtube.com/user/Gharieni
ABOUT ABSOLUTE VIDEO PRODUCTIONS
Film production is an industry largely built on reputation. The team at Absolute Video Productions have spent 30 years developing and nurturing theirs. Absolute VP is a production house where some of the region’s most creative, trusted and respected filmmakers help turn our clients’ visions into world-class content. We know the region, its culture, our clients and the need to balance the finances, creativity and logistics of each project. We listen, we advise, we help and we create. Absolutely
WEBSITE: https://www.avpdubai.com
FACEBOOK: https://www.facebook.com/AVProductions-Dubai-202321423129414/
