When researching the evolution of spa for this month’s issue, it became clear that what was true in Roman times is still relevant today – the Latin balneum (bath) is defined as “the supposed benefit of disease by bathing”. Obviously, the SPA sector has evolved considerably since then, but the current focus on WELLness and WELLhealth within the industry is clearly in line with the preventative focus that applied so many centuries ago. The increasing abundance of choice in wellness tourism will continue to grow as guests seek and demand sustainable and environmentally friendly approaches to their WELLbeing journeys.
This year’s ISPA will take place September 11-13 in Las Vegas at the Venetian. So be sure to stop by the GHARIENI booth #660 where you can experience the updated MLX Quartz treatment with its newest feature – the HAPPINESS Factor. Embedded salt bricks heat up and release negative ions into the air, which have been proven to increase serotonin levels (the happiness factor!).
Lynne McNees, President. International Spas Association
Lynne McNees is President of the International SPA Association (ISPA), which is managed by Associations International, headquartered in Lexington, Kentucky. For nearly 25 years, McNees has led the global activities representing spas and resource partners.
Prior to joining ISPA, McNees worked for several years in Washington, D.C., where she held positions with WorldCupUSA, the National Association of Chain Drug Stores, the President’s Commission on The White House Fellowships and the White House Office Presidential Personnel.
A native of Dallas, Texas, McNees currently serves on the Board of Directors of the Clemson University Institute for Parks and the Advisory Board of the Bank of the Bluegrass. She is a graduate of the University of Maryland and holds a bachelor’s degree in kinesiology. McNees and her husband live in Georgetown, Kyoto, with their two long-haired miniature dachshunds.
Interview
Can you tell us the most important trends for the future?
Authenticity is the most important point. Don’t chase the next big trend if it’s not authentic to your brand. Also, beware of jumping on too quickly because it might just be a fad.
The other issue is technology and AI in the spa, at all levels. Consumers are using the spa as an escape from technology, while spas themselves are relying more than ever on new software and devices to provide the ultimate experience for their guests.
You have been with ISPA for almost 25 years, what has been the most significant impact the association has had on the industry?
Firstly, ISPA has helped to educate a global audience about hot tubs and their benefits. It wasn’t so long ago that everyone thought “spa” just meant a hot tub!
Second, we’ve really followed Jim Collins’ trend of being data-driven. The ISPA U.S. Spa Industry Study is celebrating its twentieth anniversary this year, and those twenty years of research have helped put the spa industry on the global stage as a legitimate economic powerhouse. When the Great Recession hit, we launched the ISPA Snapshot Surveys to provide industry professionals with relevant and timely data. Many of our members told us directly that these monthly reports were critical to staying afloat during such a difficult time. We love that!
Attending ISPA can be overwhelming and stressful. Can you tell us your tips for “surviving”?
It may seem strange at first, but turn off your phone and disconnect from your usual use of technology. The ISPA app is a great way to plan your three days, but try to use mobile devices as little as possible. Be fully present, discover new products and make new friends the old-fashioned way.
Preferred spa treatment?
A 90-minute deep tissue massage. 60 minutes is never enough!
Fun facts about you:
I was born in Okinawa, Japan – I’m an army brat! When I was in high school, my parents moved us across the country, which I regretted at the time, but it turned out to be a wonderful adventure.
As for the things I love, puzzles, collecting sea glass and gardening are at the top of the list.
